The Sports Prediction Industry in 2026
The sports prediction industry has grown into a multi-billion dollar market, fueled by the legalization of sports betting across the majority of US states. Dozens of services now compete for bettors' attention and subscription dollars, ranging from legacy media-backed platforms like SportsLine (CBS) to pure-play prediction apps like BetQL and community-driven sites like Covers. The common thread across almost all of these services is the subscription model: monthly fees ranging from $19.99 to $49.99 that generate predictable recurring revenue for the companies but create ongoing costs for users. In 2026, the average sports prediction subscription costs approximately $40/month or $480/year.
For a service you might use for only part of the year during your favorite sport's season, that is a steep price to pay. The 99¢ Community was built as a direct challenge to this model. We charge 99¢ per sport, one time, for lifetime access to AI predictions. No subscriptions, no renewals, and no pressure to keep paying.