What is Handle in Sports Betting?
Definition
The handle is the total amount of money wagered on a particular event, market, or over a specific time period at a sportsbook. It includes all bets from all bettors before any payouts or vig are factored in. The handle is the key metric that sportsbooks, regulators, and industry analysts use to measure the size and growth of sports betting markets.
Handle Explained in Detail
Handle is the raw volume of money bet. If 1,000 bettors each wager $100 on a game, the handle is $100,000. The handle does not tell you how much the sportsbook actually kept in profit, which is a separate metric called the hold or the revenue. A sportsbook might have a $1 million handle on a game but only earn $50,000 in revenue from the vig.
Handle numbers are often reported by state gaming commissions as a measure of overall betting activity. When you see headlines like 'Nevada sportsbooks took in $1.2 billion in November,' that figure is the handle. The actual revenue (hold) is typically 5-8% of the handle, depending on the sports and events available that month.
Super Bowl handle consistently sets records and is the single largest betting event in the United States each year. March Madness generates the most cumulative handle over its multi-week tournament format. The NFL regular season generates the most handle of any regular season in professional sports.
For individual bettors, understanding handle is less about the total market and more about how their individual volume impacts their results. A bettor with a 55% win rate needs a large enough handle to let the edge play out. Betting too little means variance can overwhelm the edge. Betting too much can lead to bankroll management issues. The right handle depends on your edge, bankroll, and risk tolerance.
Handle Examples
The Super Bowl generates over $200 million in handle at Nevada sportsbooks alone, with national handle exceeding $1 billion when including all legal states.
A sportsbook reports a $5 million handle on Monday Night Football, with $2.8 million on the spread, $1.5 million on the moneyline, and $700,000 on the total.
Related Terms
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Juice
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Vig
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Bankroll
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Sharp
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